Adwords Model

For increasing the traffic to the website search engines provide many paid advertising models. The most common method provides by search engines is PPC (Pay per Click) advertising model.

According to buyers point of view PPC is the most popular advertising model. But it also generates the fear of fraud. In PPC the advertiser bid on specific keywords and tells the advertisement company that they will pay X number of dollars for every clicks on their adds or in other words they will pay x number of dollars for every visitors visits their site through advertise company site.

Improve Ranking with Anchor Text Optimization

Anchor text is very important according to seo point of view. For improving your web site traffic optimized the anchor text is necessary. Anchor text can also improve your web page relevance.

This article is completely focus on optimization of anchor text and discusses the definition and importance of this powerful feature of seo to increase the quality of particular web sites. The anchor text is defined as a visible hyperlinked on a web page. In anchor text mostly seo experts take a prefer keyword and it hyperlinked to target website. Anchor text optimization is basically to target a website for a specific keyword to improve ranking in search engine page results. For example we can optimize an anchor text for a website http://info-seo.blogspot.com/ for keyword “seo reports”. With the help of anchor text optimization we can increase the relevancy of a web page with a specific keyword but the real gainer is the target page url. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.

For a search engine algorithm anchor text is very important. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. Almost all search engines give significant weight to anchor text on your pages.
Anchor text is important whether it is from external pages or internal pages. Instead of writing url as a anchor text you must write some keywords in the anchor text related to your site and that is used for hyperlinked to your web site.

Some people believe that submit their site to all search engines is sufficient to get the site top ranking, but this is not true you must do other related techniques of seo to improve your site ranking like title tag optimization, meta tag optimization and anchor text optimization.

Keywords within the anchor text are equally useful from links pointing to your web site. It is better to provide your own cut and paste html code for your anchor text. For example the following code is a html code for hyperlinked to a target website http://info-seo.blogspot.com/ for a target keyword Seo Reports. Seo Reports.

Successful Blogging

Hi Friends, last week i read an article on blogs. It was suggested that there are different types of blogs available on the internet. As seo point of view blogs is very powerful tool. the most common types of blogs are following.

Professional Blogs
Topical Blogs
Business Blogs
Personal Blogs

Other types of blogs include science blogs, cultural blogs, educational blogs and photo blogs.