Adwords Model

For increasing the traffic to the website search engines provide many paid advertising models. The most common method provides by search engines is PPC (Pay per Click) advertising model.

According to buyers point of view PPC is the most popular advertising model. But it also generates the fear of fraud. In PPC the advertiser bid on specific keywords and tells the advertisement company that they will pay X number of dollars for every clicks on their adds or in other words they will pay x number of dollars for every visitors visits their site through advertise company site.