Search engine optimization - An overview

Last week I read an article on seo reports. It was suggested that for optimize a website there are some facts which must be consider before making a site search engine friendly. Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective "heavy hitters" than a link to Bob's House of Website Optimizing.