Regularly Changing algo by google

Seo reports: Hi friends, Yesterday I read an article on google search engine. It was suggested that google is changing their algo and will continue to change. For the past few years, Google has been refining their algorithm and rebuilding their index. Anyone who thinks "Big Daddy" is the last of the major updates has not been paying attention. Google does not sit still and will constantly change to more efficiently find what it is they are looking for. Before "Big Daddy" other updates are also major which affects many webmaster sites like Florida Update, post jagger update etc.

We know that Google is looking for content basically good original content. They want websites that are linked to naturally from reputable resources. They want to be able to trust your website, which means that websites that they already trust and that are related to your industry must 'vouch' for you. They want websites that are easy to use for visitors, websites that visitors are actually looking for.